Claraché - Styling and Photography

Project Brief -
This minor term project involved planning and executing a fashion campaign, including creating a pitch deck that outlined every aspect of the photoshoot—from lighting and location to hairstyle and makeup. The pitch deck also featured carefully curated looks for two models.
The photoshoot was done for Claraché, a homegrown Indian label that champions gender inclusivity and sustainability. Their designs are seasonless, colorful, and effortlessly chic. With a youthful charisma, Claraché’s collections embrace vibrant pop contours, infusing the brightness of summer into timeless, unisex fashion.

Concept -
In an era where diversity and inclusivity take center stage, we seek to embark on a campaign titled, ‘Harmony Unveiled’. This project aims to seamlessly weave together gender fluidity along with the vibrant hues of Indian culture, creating a narrative that showcases the idea.