House of Aarka

Project Brief -
For this term project on social media and branding, we were tasked with creating and launching a fashion brand. The project required secondary research and imagery to align with our brand aesthetics, including developing brand names, logos, taglines, concepts, inspirations, and mood boards.

Branding played a crucial role in setting the tone and identity of the brand, encompassing elements such as tone of voice, color palette, and typography. The final outcome was a social media presence designed to promote the brand. This included creating campaigns with reels, posts, and stories, along with a digital content calendar for a two-week launch campaign. Additionally, we analyzed Instagram insights to evaluate engagement and effectiveness.

Concept - House of Aarka
Born from a vision of mindful and quiet luxury, House of Aarka embraces sustainability and ethical responsibility, weaving them into every piece. The brand redefines resort wear by seamlessly blending timeless sophistication with contemporary aesthetics.

At the core of House of Aarka lies a deep appreciation for textures and embellishments, where each detail is meticulously curated. From the soft touch of organic fabrics to the richness of handcrafted embellishments, our collections celebrate tactile indulgence, inviting you to experience luxury in its purest form.

Inspired by the calm and serenity of ocean waves, House of Aarka captures this essence through its intricate details. The minimalist appeal of our collections enhances their timeless quality, creating a conscious wardrobe that transitions effortlessly from day to night. Drawing inspiration from the textures of beach sand, the brand fully embraces a sensory experience, making each piece a testament to elegance and sustainability.